"Reaction [beta]"

Brand Killer: Real World AdBlock 3 Feb 2015

Created by Jonathan Dubin, Reed Rosenbluth, Tom Catullo and Alex Crits-Christoph at PennAppsW2015, Brand Killer is "a technology demonstration that envisions a future in which consumers can use augmented reality to opt out [of] corporate influence":

[via LikeCOOL]

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