"Reaction [beta]"

The Viora Lid 14 May 2014

Viora has reinvented the humble coffee cup lid.

Its new lid "drinks like a cup" (that is, feels more like a ceramic cup when you drink from it), unlocks flavour (by allowing more of the coffee aroma to reach your nostrils) and, as is demonstrated in the video below, eliminates annoying splashes. (Shame about the irritating website.)

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