"Reaction [beta]"

World's First Water-Making Billboard 16 May 2013

This billboard in rural Peru—a collaboration between outdoor advertising owner ClearChannel Peru, Lima's University of Engineering and Technology, media agency BNP and advertising agency Mayo Publicidad—transforms humidity in the air into filtered water.

Since the billboard's arrival in 2012, the billboard has produced an average of 96 litres of water a day, which is used by between 15 and 18 families in Bujama (a village around 100km south of Lima—one of the world's largest desert capitals).

[Via Creative Review]

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