"Reaction [beta]"

Smart Beer Bottle 17 May 2013

With the help of advertising agency Tribal DDB Amsterdam, Heineken has come up with what they are calling the world's first "smart beer bottle".

The new bottle uses micro sensors and wireless networking technology to respond to a variety of different actions. Clinking two bottles together causes them to light up simultaneously, while taking a drink causes LED lights to flicker. The bottle also responds to music and the output of specific audio and data cues—for example, it can detect different kinds of motion like cheering, drinking or sitting idly on the bar counter.

Check out the video below to see the bottles in their natural environment...a chaotic nightclub!

(Check out our coverage of the Budweiser Buddy Cup earlier this month too! Drinks are going digital...)

[Via Digiday]

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