"Reaction [beta]"

ORPHEA Billboard Trap 14 May 2013

To promote ORPHEA's Protezione 4D insecticide, Publicis Italy created a billboard ad that traps insects.

The campaign saw transparent glue applied to the billboard's surface in the shape of a jet spray coming from an insecticide can. As time passed, flies and mosquitoes became trapped in the glue, making the jet spray visible. Check out the time lapse video below to see the billboard in action.

[Via The Drum]

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