"Reaction [beta]"

The World's First Invisible Ad 15 May 2012

We seriously doubt it's the world's first invisible ad, but hey....LYNX (or AXE, as the brand's known in the US of States) has installed the world's first invisible ad in a terrace house in Sydney. As you can see in the clip below, it's beamed onto some special LCD screens that can only been seen with polarised glasses.

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