"Reaction [beta]"

IBM's colour-sensitive billboard 13 Apr 2010

As part of its Smarter Planet campaign, IBM created a colour-sensitive billboard that changes depending on what the person (or thing) in front of it is wearing.

[via fubiz]

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1 comment so far

Maverick 1 Jun 2011 10:51 PM

ThatĀs rellay shrewd! Good to see the logic set out so well.

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