"Reaction [beta]"

Banner ads on flies generate buzz 2 Nov 2009

A company at a German trade show tied tiny banner ads to flies as a promotional stunt. As you'll see when you watch the clip above, the weight of these banners meant that the flies could barely get above eye-level (and needed to rest more often than they otherwise would). Which was great for the advertisers - as the banners remained clearly visible most of the time - but probably wasn't so good for the flies.

[via kottke.org]

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1 comment so far

JamesD 2 Nov 2009 09:52 AM

I like this idea. All flies should be fitted with these – it would make it much easier to whack them with a rolled up newspaper.

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