"Reaction [beta]"

Santa Monica BMW's checkmate 6 May 2009

When Audi erected its "Your move, BMW" billboard in Santa Monica (on the left in the photo above). The local BMW dealership - located directly across the street - took exception and erected its own billboard reading "Checkmate".

Now that's advertising!

[via 37signals]

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4 comments so far

Geoff 6 May 2009 05:17 PM

Audi's next move should be: "But we're playing Draughts!?"

full health insurance 30 Nov 2010 08:35 AM

I need to know what Minnie says about that!


Tish 5 Oct 2011 03:17 AM

I'm relaly into it, thanks for this great stuff!

oem software 15 Jan 2012 07:17 PM

mhjSfp comment4

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