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Etre Touchy Update: CNN! 22 May 2009

Check out this behind the scenes footage of Michael Holmes preparing to host International Desk on CNN International for the very first time. It aired on Tuesday as part of CNN's popular weekday program BackStory.

Watch the clip carefully and at around 3m 10s you'll spot camera-guru Marc wearing a pair of our Etre Touchy gloves! (He's the guy in the hoodie). Notice how our gloves enable him to unwrap a stick of gum and rotate the flip plasma without removing them!

A proud moment for all of us here at Etre!

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17 comments so far

JamesD 22 May 2009 10:50 AM

Fantastic! There's your 2009 advertising slogan. "Tired of removing your gloves to unwrap gum and rotate the flip plasma? Now you don't have to with the amazing Etre Touchy Gloves!".

Long tail and all that.

James

Simon 22 May 2009 01:27 PM

@JamesD: Good idea. We'll get that trademarked ;-)

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