Etre Touchy Update: The Early Show / CBS News! 23 Feb 2009

As New York Fashion Week drew to a close last week, CBS News presented an exclusive fashion runway show with an emphasis on garments that are both attractive and practical. (A show that provided a refreshing alternative to the pretty-but-ridiculously-impractical fare that had been on show at Bryant Park during the preceding seven days). What better stage then, for Etre Touchy gloves to make their first catwalk appearance!

Skip to around the 02:20 in the video clip above to see presenters Erica Hill and Andy Ihnatko (a tech columnist for the Chicago Sun-Times newspaper) give our gloves a short but glowing review while a model-cum-bouncer fiddles with his Blackberry on the stage beside them (thereby demonstrating how Etre Touchy gloves enable wearers to avoid the fat-fingering hell that results from using a normal pair of gloves to manipulate the tiny keypads of most modern mobile devices).

Interestingly, a blind viewer, commenting on the CBS website, also points out that our gloves are perfect for those who need to read Braille in cold conditions - another great use we hadn't anticipated!