"Reaction [beta]"
Milk/Cheese Cartons 12 Dec 2008
Following on nicely from yesterday's post on "Fresh Labels", we bring you Ko Yang's snappily-titled "Expiry Date / The Things Far Away Beyond Numbers" milk cartons. As you can see from the illustration above, the more the milk goes bad, the more the packaging starts to resemble cheese!
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2 comments so far
Martin Wake 12 Dec 2008 11:57 AM
Fun and nice to look at but a bit anti-useful, surely, since it uses a gradient to represent only 2 states - "you can drink it" and "you can't drink it". It isn't obvious at a glance how much it needs to have turned before it's "off"...
Simon 12 Dec 2008 12:13 PM
Martin: I agree completely. It also gives irresponsible shop owners the option to sell "off" milk as "cheese" (which it isn't...because, unless you introduce rennet or a substitute, it remains sour, food-poisoning-inducing milk).