"Reaction [beta]"
McDonald's "Open All Night" ad 8 Oct 2008
As part of a campaign to announce that its restaurants are open all night, McDonald's designed a bus shelter ad that can only be read at night. During the day, the reversed text and single yellow arch are a strange sight to behold. After the dark, however, the back-lit poster is reflected in the shelter's rear glass panel revealing the complete McDonald's logo and the ad's text.
See also:
- "Rubbish" advertising campaign
- Wake up and smell the cookie!
- Bruno Taylor: Play as you go
- The Force is strong with this one
[via Toxel.com]
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