"Reaction [beta]"
Way-finding at Poke 4 Aug 2008

Following on neatly from our post on Melbourne's Eureka Tower Carpark, we note that Poke has turned an unsightly cabling problem into yet another intriguing way-finding solution. Creative Review Blog shows how the London-based design agency has installed a striped aluminium cable tray that snakes across its ceiling, concealing its wiring, while at the same time guiding visitors through its interior (from the lifts through to the reception area and on to its expansive open plan studio).
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Previous article: Way-finding in Melbourne's Eureka Tower Carpark
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