"Reaction [beta]"

Way-finding in Melbourne's Eureka Tower Carpark 4 Aug 2008

Axel Peemoeller has developed a unique way-finding-system for the Eureka Tower Carpark in Melbourne, Australia. The distored letters painted on the walls, floors and pavements can be read perfectly when standing at the right position.

As you can imagine, this project has already won several international design awards.

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3 comments so far

Pete 4 Aug 2008 11:54 AM

Amazing stuff - wonder if motorists find it distracting tho (?)

Zidge 5 Aug 2008 02:52 PM

Pete: I would imagine they do. If they missed the UP sign in the example above, drivers might wonder what the thick blue line that extends across the ground in front of the slope is supposed to signify (Do not cross this line? Proceed with caution? Give way to drivers coming down the slope? Beware of drivers coming down the slope?)

Michael 18 Sep 2008 02:48 PM

the wrong person is being given the credits for this design. If my memory is not wrong, this wayfinding approach was devised in close collaboration between the architect and Emery Studio. the graphic design group was commissioned to help overcome the navigational issues that were initially caused by the architect.

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