"Reaction [beta]"
Bank of America's Supercharged ATMs 5 Aug 2008
EverydayUX points us to this supercharged ATM. Note how the "Enter your PIN" screen gives users immediate access to $120, rather than forcing them through the typical "What do you want?" ("Cash") and "How much do you want?" ("$120") steps. Nice!
(We presume that Bank of America's decision to implement this feature was based on analysing customers' usage of their machines).
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3 comments so far
Zidge 5 Aug 2008 02:46 PM
I'm not sure this is a good idea. If you're in a rush, you could easily mistake the "$120 Fast Cash" button for the "Enter" button and find yourself withdrawing $120 that you didn't need. Sure, it's not a huge amount to have to carry around with you as a result, but it would still be annoying.
Jeff 28 Aug 2008 09:27 PM
I remember a similar function with Citibank back in... the 90s? It certainly wasn't $120 (which seems quite a strange number) - maybe $50? I don't recall seeing it this side of the millennium though. Perhaps Citibank's customer feedback / user testing revealed problems with the idea?
none ya=) 7 Oct 2008 06:10 PM
so the fast cash, r u taking out money u dont have in there or does it mean u do have that amount that u take out in there..what is fast cash exactly whats the difference between like withdrawl?