"Reaction [beta]"
The ultimate washing detergent test: The postal system 27 Jun 2008
In order to demonstrate their product's ability to remove tough stains, the makers of Breeze Excel washing detergent sent product samples wrapped in t-shirts through the mail to potential customers. By the time the shirts arrived at their destinations they were covered in gunge and grime from the postal system. The customers however, had the solution to this problem right there in front of them - all they had to do was unwrap the package!
(Note: In case you were wondering, the postmarks and address were written in washable ink too!)
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[via Neatorama / kottke.org]
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4 comments so far
JJ 27 Jun 2008 01:27 PM
Great idea - it shows that they have real confidence in their product too!
Matt 27 Jun 2008 02:03 PM
Thats one suspicious looking package!
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CalhounKeisha 16 Jan 2012 09:00 AM
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