"Reaction [beta]"
Shatto Milk Company 15 May 2008
Seems that the Shatto Milk Company really thought about the user experience when designing their packaging:
"We at Shatto Milk Company have decided to provide our milk in glass bottles. The reasons for this decision are very simple. First, the glass bottle tends to keep milk colder, and colder milk is more desirable. Second, glass bottles are environmentally friendly. Our glass bottles can be washed and reused as many times as they are returned. Thus, recycling and reusing our bottles lowers the amount of material dumped in area landfills on a daily basis. Third, unlike paper cartons or plastic, glass imparts no foreign odor or flavor. Fourth, glass bottles are most notable in history for containing farm fresh milk from the local family farm, and that is exactly what you are getting from us. Let there be no doubt - our product is different - it is handled with the utmost care and packaged in the best container available, glass."
[via TheDieline.com]
Next article: Public embroidery graffiti
Previous article: Microsoft TouchWall
Bookmark this page
Trackbacks
To create a TrackBack to this entry simply append ping/ to the permalink URL for this page.
3 comments so far
JJ 15 May 2008 04:25 PM
Great decision to go with bottles, poor decision to call their brand "Shatto" ;-)
Koen 16 May 2008 08:55 AM
And you can see how much milk there's still left.
What would also be great would be a mechanism to see how long ago the bottle was opened. Perhaps via some kind of coloured strip and a chemical reaction?
Ragdoll 22 May 2008 06:23 PM
We have something similar in Lincoln, Nebraska, called Legacy milk. It's farm-fresh, comes in a glass bottle, and I believe the farms are local, too.
I think overall, it may be a little more expensive, but since I normally drink soy or rice milk, whenever I need to buy cow's milk, I can actually get smaller containers that cost less than the all-too-common gallon jugs. The jugs go bad before I can finish them, anyway.