Get 10% off "Web Form Design: Filling in the Blanks"! 8 May 2008

Rosenfeld Media have been kind enough provide us with a discount code that you can use to get 10% off when you purchase a copy of Luke Wroblewski's "Web Form Design: Filling in the Blanks" from their site. Simply enter ETREWFD on the payment page to redeem it.

(It's also worth noting that purchasing directly from Rosenfeld Media will net you both the paperback and digital edition of the book for just US$36 -- discounted to US$32.40, if you use the aformentioned code. Whereas, if you purchase from Amazon or other booksellers, you'll receive only the paperback for US$36.)

In case you missed Tuesday's post, "Web Form Design: Filling in the Blanks" presents a series of actionable design recommendations based on real-life user data and looks certain to become the definitive guide to this area of web design and development. It really is excellent...and we heartily recommend that you down tools immediately and go snap up a copy!

As you may know, the Etre crew were lucky enough to be able to lend a hand in the book's development - conducting several eye-tracking and usability studies focused on specific aspects of web form design. Our heatmaps, gaze path diagrams, analysis and more can therefore be found scattered throughout the book!