"Reaction [beta]"
Paul Arden 3 Apr 2008
We were sad to learn that Paul Arden died yesterday, after battling a long illness. As Executive Creative Director at Saatchi & Saatchi, Arden was responsible for many of Britian's best ad campaigns, including British Airways and Silk Cut (see above). However, he is probably best-known in recent times for his writing, having penned a number of inspirational bestsellers including "It's Not How Good You Are, It's How Good You Want To Be" (which has sold over half a million copies), "Whatever You Think, Think The Opposite" and "God Explained in a Taxi Ride". Creative Review has opened an online book of condolences to mark Arden's unique contribution.
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