"Reaction [beta]"
Creative barcodes 4 Apr 2008
Many packagaging design companies consider the barcode an enemy of good design - an ugly feature that they have no choice but to tolerate. But just because the barcode can't be removed, doesn't mean that it can't be "designed"...Japanese firm D-Barcode has built a business on the back of personalising the barcodes that appear on its packaging designs. And since its clients include many major consumer goods companies, these novel barcode tweaks are popping up in supermarkets all over Japan.
We love this sort of attention to detail.
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