"Reaction [beta]"
Software you shouldn't notice 15 Feb 2008
BusinessWeek features a brief article about how Humanized co-founder Aza Raskin is carrying on the design legacy of his father and Macintosh pioneer, Jef:
"Aza Raskin wants your computer to disappear, but the 24-year-old is no latter-day Luddite. His goal is to make communication with the PC so intuitive you'll forget you're using a device. And Humanized -- a software company and think tank he and a trio of fellow idealists founded in 2005 -- is the means to that end."
We particularly like Aza's reference to mobile phones as "a Medusa's head of seething submenus". Spot on!
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