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Maskore: Protective clothing mask-erading as fashion 18 Feb 2008
The face mask has become a way of life for many Japanese - it keeps pollution at bay on congested streets, while protecting you from catching the flu from fellow commuters on the country's overcrowded public transport systems. Despite these benefits however, strapping a surgical mask to your mug doesn't look too hot - which is a major problem for image-conscious teenage girls.
To tackle this fashion-faux-pas, mask company Unicharm has gotten together with popular fashion and lifestyle website GirlsGate.com to launch a major marketing offensive that seeks to educate the Japanese youth in the subtle art of mask chic. CScout reports that, under the clever banner, "Maskore" ("Miss Mask"), the campaign provides tips on how to match your mask to different outfits and hairstyles; such as teaming up a velvet party dress with a jewel-studded mask, wearing a pretty pink mask for a shopping date, or dabbing a little soothing aroma oil on your mask before heading out for a hectic day.
Does it work? We're not sure...
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9 comments so far
Jess 18 Feb 2008 01:29 PM
It doesn't work - it just looks creepy!
ArticlesGarage.com 18 Feb 2008 05:45 PM
LOL...It reminds me of Michael Jackson in his tours around the worlds
What's next? A gas mask? :D
Ragdoll 18 Feb 2008 05:52 PM
They actually have a lot of variety in their masks, including (naturally) Hello Kitty and some other really nice looking designs.
They can be quite cute, really, though guys are less likely to buy into that.
IPO Services 8 May 2008 12:56 AM
there is nothing fashionable about wearing a mask, sorry.
Tom 19 May 2008 03:23 PM
This is so exaggerated...I've seen some creepy fashion shows but this is so weird.
Jackie 26 Jan 2009 12:03 AM
I am always looking for new fashion trends but I am just not sure about this one! Now masks like at Carnival, yea I love those...
missouri insurance department 5 Dec 2010 10:25 AM
Chang, really???
Tina From Soft Surroundings Coupons 30 Dec 2010 12:39 PM
Wearing this face mask serves as protection from pollution and harmful microbes present in the surrounding air. Thus, I believe that this is a great help because it does not only protect but also maintains or maybe enhances fashion while wearing it.
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