"Reaction [beta]"
JJG on analytics 11 Feb 2008
A nice quote from Jesse James Garrett: "Trying to understand people by analyzing data is like trying to understand the shape of something by looking at its shadow".
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2 comments so far
Zidge 11 Feb 2008 12:24 PM
Looking at something's shadow is better than nothing though!
Jaks 11 Feb 2008 02:25 PM
Zidge: JJG isn't saying otherwise. He's just saying that analysing people directly is a better way of understanding people than analysing data about them (i.e. analysing them indirectly). Or, at least, that's my interpretation.