"Reaction [beta]"

Google is hijacking 404 error pages 14 Feb 2008

A Google-branded 404 error page offering helpful suggestions as to how users can proceed and including a Google search box.

SEOker reports that Google is hijacking 404 error pages:

"This morning I installed the Google Toolbar beta version on one of my computers and my oh my - there is something that can have huge impact to many webmasters. Google grabs the 404 error code returned to the web browser in certain situations and instead of displaying the 404 error page of the website you are on, it creates a custom 404 error page - made by Google."

So what? Well, Google's 404 page includes a Google search box that will almost certainly drive users away from your website!

This isn't just a rumour by the way, Google's own Matt Cutts confirmed the story yesterday. Unsurprisingly Cutts feels that hijacking 404s is a helpful measure since it only takes place where a website's 404 page is under 512 bytes. And as pages that come in under this size limit are likely to be the server's default 404 page - a page that typically provides a confusing HTTP error code, a brief-but-jargon-filled message and absolutely no advice as to how the user should proceed thereafter - hijacking them does actually provide a useful service to users. The question, however, is this: Is determining what users see when visiting your website Google's decision to make?

We can see both sides of the argument...What do you think?

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6 comments so far

Andi 14 Feb 2008 10:41 AM

Settings selected by the user that override website defaults are usually held as a good thing, eg text size, custom style sheets, etc

So, as long as the Google Toolbar allows you to turn this feature off (or even better, if you had to specifically select it), I'd say it was no different to a useful FireFox extension that fiddles about with web content.

But presumably it forces itself on though...?

Tamlyn Rhodes 14 Feb 2008 11:59 AM

Doesn't IE do this too? It's been a while since I used it so I might be wrong but I seem to remember "friendly" error pages.

Zidge 14 Feb 2008 01:12 PM

I remember Verizon trying a similar thing last year and getting universally slated for it.

Jeff 15 Feb 2008 10:15 AM

I agree with Andi - besides, if site owners do their jobs right and produce a proper 404 page, then Google won't interfere. Google only steps in, if they neglect their duty to their users.

Steve 20 Feb 2008 05:01 PM

Well, helpful or not, it's clearly in Google's best interest to do this.

oem software 16 Jan 2012 05:31 AM

GJwPFP comment3

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