"Reaction [beta]"
The world's loneliest Prada store 7 Jan 2008
Somewhere off the I-90 near the small town of Valentine, Texas lies this tiny Prada store. Built as a promotional stunt by two German artists - Michael Elmgreen and Ingar Dragset - the store stocks genuine Prada merchandise, including a nice selection of shoes and bags. It is thought that very few people have actually been inside however, and that money has never changed hands at the premises.
[via Electro Plankton]
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6 comments so far
Benj 7 Jan 2008 11:00 AM
Great find...literally!
Zidge 7 Jan 2008 01:47 PM
What a great promo stunt! What could be more exclusive / luxurious (as far as a designer brand is concerned) than having an entire highway to yourself?!
Matt 7 Jan 2008 04:58 PM
As people have said elsewhere, why hasn't somebody robbed it yet? :-S
voyance 27 Jun 2008 11:19 AM
What a great promo stunt!
lynspurv 21 Mar 2010 08:10 PM
it was robbed!! on display were all right shoes---can you imagine, someone out there has a fabulous collection of right-footed pradas!! :)
morning star insurance 17 Dec 2010 01:29 PM
I am wondering just what Mildred has to say with this..
Lydia