Sponsored help 18 Jan 2008

Check out these sponsored hand-washing instructions. They're found in restrooms all over Disney and Epcot apparently and are "brought to you by Brawny" (purveyors of fine paper hand towels, naturally).

Usable Help wonders whether this idea could be applied to software / web application help content:

"Aside from the obvious eye-rolling that such a blatant self-serving placard might induce, let's consider for a moment the idea of sponsored onscreen Help. Instructions on printing could be provided courtesy of the ink cartridge company. Cleaning instructions by Proctor & Gamble. Virus removal tips from the Department of Homeland Security. The revenue opportunities are virtually endless!"

An interesting notion....

(Photo credit: laser-tomas.)