"Reaction [beta]"
1960s Braun products hold the secrets to Apple's future 15 Jan 2008

We first pointed out the similarities between Apple products and those produced by Braun in the 1960s back in September (See "Separated at birth: The iPhone Calculator and the Braun ET66"). However, it appears that the similarities run even deeper than we first thought...
Gizmodo highlights Apple design guru Jonathan Ive's obsession with the Braun products designed by Dieter Rams (many of which are on display at New York's MoMA, by the way). Take a look at Braun's Atelier TV vs. Apple's iMac 24, Braun's T1000 radio vs. Apple's PowerMac G5/Mac Pro, Braun's T3 pocket radio vs. Apple's iPod, Braun's L60 sound system vs. Apple's iPod Hi-Fi, Braun's LE1 speaker vs. Apple's iMac, and more...
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