Zuned out 12 Nov 2007

Jonathon Salem Baskin trashes the marketing of Microsoft's Zune in flaming post over at dimbulb. Here's an excerpt that resonated with us:

"The branding conceit was that Zune was all about sharing music, and had some built-in whatchamacallit to beam songs to other Zune devices. Unfortunately, people already share music on their iPods: two people each grab an earbud and, voila, you've got sharing. Hand the player to a friend. Play songs on a computer. Zune offered to fix a problem that nobody had."

Would be interesting to know how Microsoft arrived at the idea of "sharing" as the Zune's USP. Does anyone have any insights they can...er...share...with us?

Related: Quebec sniggers at Bill Gates' Zune.