"Reaction [beta]"
Wacom's new logo 2 Oct 2007
Wacom's new brand - created by Wolff Olins, the designers of the London 2012 Olympic logo. Wonder how people will respond to this one ;-)
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35 comments so far
Magazine Online 2 Oct 2007 10:59 AM
It seems that Wally Ollins is pushing us into a naive/psychedelic age.
CE Wheeler 2 Oct 2007 01:38 PM
And just as brilliant as the other! It means nothing, it conveys nothing, and it tells you nothing about their product. I bet they're SO happy!
James David 2 Oct 2007 02:56 PM
Yes! Ubiquitous gradients, like a beginner's Photoshop tutorial.
Harry 2 Oct 2007 08:17 PM
For more of the same, check out the bamboo microsite. Wacom.com was recently noted on webpagesthatsuck.com. A fairly clear message, you'd think?
Matthew 4 Oct 2007 01:36 AM
Gentlemen- you know I must disagree. I have to say once again that graphic design is being redefined right now as we speak. The AIGA no longer stands for the American Institution of Graphic Arts- Logos are NO LONGER soul property of a 2D world. Both the L2012 & Wacom logos lend their space to the 3rd dimension. Wolff is a pioneer in this field and we will be studying him over the years. Hot pinks and neon's are the most weaved-in color palette throughout the industrial age in times of revolution and reform. Look at punk in the 70's & 80's. Pink was originally a boy color. Those colors are offsetting, direct, loud and demanding. Just like any good revolution. He taps into our memory by reminding us what it is that keeps our society and our species moving- CHANGE. One of my favorite feminist quotes is "Sometimes the best man for the job isn't." This is an act of revolution in a man's world- and Wolff's logos are time and time again proving that sometimes the best logo for the job isn't your traditional 2D logo. With an eco-friendly movement to rid the world of any unnecessary printed material, where do you think marks and logos are headed? My guess is motion graphics, multi-media, no-mass pixels. How many resources do we waste by creating pixels on the computer screen? Do you want those pixels to be static or do you want them to be mobile? My guess is mobile. So... what is the next step?
I think Wolff is telling us.
Ragdoll 4 Oct 2007 10:07 PM
Oh god, I hope logos don't become mobile. I'm still trying to shake animated torch GIFs out of my head.
Ragdoll 4 Oct 2007 10:13 PM
On second look, the cones seem to elicit the tip of the stylus (below the grip) moving about at different angles.
ennaji 8 Oct 2007 04:40 PM
Matthew, I agree to the 3D, neon, revolution, pink -comments. But why does it have to look so unprofessional - the gradients, the '3D' of it, and why is it totally static on wacom's site? With the points you brought up shouldn't the logo be pulsating, spinning, changing colors? Now it looks like they ran out of talent. :) I'd go 'just kidding - here's our new logo, but our viral campaign did work!' right about now.
Logo designer 5 Jan 2008 12:00 PM
Maybe it's too easy to criticize Wolff Olins after infamous London 2012 logo, but I really can't see the point of Wacom's rebranding.
There is a certain attempt to break away from corporate feel of previous logo, but result is too cheesy.
Typography is the best part of new logo, but I can't call it neither exceptional nor outstanding - it is typical techy font that looks contemporary for this decade, but who knows how soon it will be dated?
The "color thing" is completely disgusting. It has awkward and static forms, and these gradients... I'm not a purist and I understand that with the rise of new media gradients and 3D-effects become more suitable for some identities, but the gradients here have unnatural look, like somebody's first attempt after discovering gradient button in Photoshop or Illustrator.
I feel that WO designers had good intentions but failed to convey Wacom's message.
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