The Bubble Gum Bin: Upcycling used gum 25 Oct 2007

Phil White 7 Aug 2008 12:43 PM

Unfortunately this is a well meaning but impractical and unsustainable idea.

This product would not stand up to the rigours of street life.. it's a student design project with good intentions - but sadly recycling used chewing gum on any level simply doesn't stack up.

The cost of recovering gum, transporting it, storing it, treating it to remove bacteria, casting into a resin to make products out of it is totally out of porportion with the benefit that can be gained from any material produced at the end of it.

Mixing waste into a resin is landfill by another name. You cannot granulate chewing gum and force it through an injection moulding machine.. no moulder in their right mind would do this for the sake of a marketing gimmick. The idea of babysitting a quantity of chewed gum .. invariably mixed with other bits of litter such as cigarette butts.. and contriving to make a product out of it is ill conceived.

It's not that the intention isn't good.. it's just a shame when the project is not well thought through. Take it on Dragons Den and see how far it will get.

It makes a great headline but it is a carbon negative process so people should stop pretending that chewed gum is a valuable resource that can be reused cost effectively. It just can't.

Recycling chewed gum as a concept is as fundamentally unsound as the Gummy Bin claim to recycling gum for sports tracks. It's landfill... and if you were spending £200,000 on a sports track.. would you really want chewed gum and the bacteria that may contain mixed into your track? It's a ridiculous assertion that the Advertising Standards Authority should investigate - no one should be allowed to make unsustainable claims for the sake of headlines.

There is no proof Gummy Bins have recycled anything.. it is a marketing gimmick which is not supportable.. When asked they say that the 'recycling gum' claim was the company that started Gummy Bin (which fell on hard times and was bought by Straight Plc in a fire sale). Straight simply say.. they don't do the recycling gum thing now.

If products claim to be made from recycled material .. or suggest the waste they collect can be recycled.. they must be able to prove beyond a shadow of doubt that their claims are supportable.

This is a great idea.. and the world needs good ideas.. but sadly it is not realistic. Back to the drawing board for Gummybins and for Gumnetic.

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