"Reaction [beta]"
The hidden Toblerone bear 19 Sep 2007
We hadn't noticed the hidden bear in the toblerone (matterhorn) mark until swissmiss pointed it out!
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5 comments so far
SEO 20 Sep 2007 11:08 AM
Wow, that's a new one to me.. Never noticed it like alot of other people. My curosity got the better of me to see if it was intentional or not, someone in the Swissmiss link found a 1920's wrapper which pictures a bear climbing a mountain, so.. definately an intentional design concept.
Sneaky!
Carly,
Simon 20 Sep 2007 01:52 PM
Carly: Thanks for the info :)
I believe that the bear was included as a reference to the city of Berne (where the Toblerone was created). The bear is the emblem of Berne.
Tom Scott 24 Sep 2007 12:18 PM
And there's a silhouette of a cartoon fish under the bear?!
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The best page I read this year???
Liliam 23 Jan 2012 09:11 AM
You rellay saved my skin with this information. Thanks!