"Reaction [beta]"

Use electricity billboards wisely 24 Sep 2007

A billboard for Eskom that reads 'Use electricity wisely'. This phrase is illuminated by a single light-bulb sitting about it. All of the other lights are switched off to conserve enegy.

A great idea...until you consider that it won't work during the day :-S

[via Advertising for Peanuts]

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3 comments so far

Magazine online 24 Sep 2007 10:32 AM

With an appropriate white-black gradient it should work during the day as well.

David Airey 24 Sep 2007 12:23 PM

^^^^ I was thinking that.

Better just to turn it off though, and save some electricity.

Simon 25 Sep 2007 10:02 AM

Good point guys!

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