How we helped Eurostar make an extra £26 million last year 13 Sep 2007

If you've read our About Us page, you'll know that Etre is about results not awards. "Most Successful Internet-based B2C-focused Website of the Week"? No thanks. We're interested in making your products successful and making you money. That's the type of recognition we want. So we are delighted to announce the publication of a new case study that reveals the return on investment we helped Eurostar deliver last year.

This case study focuses on our information architecture / card sorting work and was produced for inclusion in Donna Maurer's forthcoming Rosenfeld Media book called "Card Sorting: The Book". This except reveals the key figures:

"...As mentioned previously, our card sorting activities were only one component in a much larger programme of user experience work that involved overhauling almost every aspect of the design of Eurostar's global web presence. This makes it difficult to separate the impact of card sorting from the impact of the other activities that comprised the project when discussing performance. That said, in the year since the redesigned site launched, Eurostar's online revenues grew from £110 million to £136 million (an increase of 24%, or £26 million!). Furthermore, while online sales accounted for 23.7% of Eurostar's total sales in 2005 (i.e. sales from all channels including online, offline and third-party travel agents), this figure increased to 25.9% in 2006. Email and call volumes fell by about a third during the same period, delivering massive cost savings for the company to boot. The redesigned global information architecture presumably played an important role in helping to achieve these remarkable results."

Read the case study in full over at Rosenfeld Media's website.