Amazon.com redesigned 10 Sep 2007

Amazon.com's first major redesign since 1995 is complete. The focus appears to have been upon improving the website's navigation:

"When Amazon.com went online in 1995, we sold only books. Now we have over 40 departments, from tools to toys, and we wanted to make it easier for you to find items in each and every one of them...

"How did [we] decide on this design?

"We consulted the foremost experts in the field: our customers.

"We traveled around the world, inviting customers like you to come and try out the new features and design. We listened to their feedback and made changes based on their opinions. Then we asked more customers for their advice, and we made more changes from their feedback. The design you see today reflects the input of many real-life customers of our U.S. and international websites."

Find out more about the redesign here.