Harley-Davidson: Evolution through "micro innovation" 20 Aug 2007

Logic + Emotion has an interesting post on the evolution - through "micro innovation" - of the Harley-Davidson:

"The Rocker [model] sports a 'convertible seat design' which means this one seater rebel ride can be converted into a two seater in seconds. If I had to speculate, this design was possibly influenced by an insight into the modern Harley rider who's either a weekend warrior and needs an occasional spot for their significant other, or the rider who occasionally meets someone worthy enough to share a ride. I call this a 'micro innovation' because it's not the main selling point of the bike but...it's one of the features that will probably get talked about, and more than likely get used. Not to mention that it's a great example of function that doesn't get in the way of form (or vice versa)."

See the "convertible seat design" in action below: