Only 50% of people who download Firefox actually try it 7 Aug 2007

From ars technica:

"According to Mozilla, only fifty percent of the people who download Firefox actually try the browser and only about half of the people who try it continue to use it. Although this is a pretty decent user retention rate for a piece of software that can be downloaded for free, Mozilla recognizes that improving retention is probably the most productive way to increase overall market share...

"Mozilla is working on creating a new support site to address documentation issues and plans to create new download and first run pages that are more instructive. On the development side of things, Mozilla plans to make common plug-ins work better out of the box, work on user interface enhancements that make the browsing experience more natural, and make add-ons easier to manage and install. On Windows, Mozilla plans to change the Firefox icon name to make it more apparent to users that the program is a web browser and improve desktop and quicklaunch icon placement to make the program more accessible."