"Reaction [beta]"

Drop-shadows don't fill shopping carts 30 Aug 2007

We love this quote from Jeffrey Zeldman:

"Drop-shadows don't fill shopping carts. Aside from a few buttons and arrows, nearly all of the work of a user interface is performed by words. Yet most designers don't question the text their clients dump on them, and most budgets don't cover editing and writing. Learn how word choice can drastically improve design, branding, and usability - and how to edit web content effectively, even if you're not a writer."

[via justaddwater.dk]

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