"Reaction [beta]"

Drop-shadows don't fill shopping carts 30 Aug 2007

We love this quote from Jeffrey Zeldman:

"Drop-shadows don't fill shopping carts. Aside from a few buttons and arrows, nearly all of the work of a user interface is performed by words. Yet most designers don't question the text their clients dump on them, and most budgets don't cover editing and writing. Learn how word choice can drastically improve design, branding, and usability - and how to edit web content effectively, even if you're not a writer."

[via justaddwater.dk]

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2 comments so far

Candid 22 Jan 2012 06:49 PM

Just cause it's smlipe doesn't mean it's not super helpful.

Jetsyn 25 Jan 2012 03:46 AM

I guess fidning useful, reliable information on the internet isn't hopeless after all.

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