Characterizing the value of personalizing search 4 Jul 2007
Jaime Teevan, Susan Dumais, and Eric Horvitz from Microsoft Research are presenting a paper entitled "Characterizing the Value of Personalizing Search" at the upcoming SIGIR 2007 conference. Their main finding: "While search engines do a good job of ranking results to maximize global happiness, they do not do a very good job for specific individuals."
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