"Reaction [beta]"

"Avatarsment" 11 Jul 2007

Adrants reports that Taco Bell is partnering with Gizmoz and MTV to launch a "virtual casting call" for its latest ad campaign.

"Three 'virtual consumer actors' will appear as talking avatars in a :30 spot for Taco Bell's 'Fourthmeal,' a clever new term for the fare you grub between dinner and breakfast...[you can] audition for the spot by uploading your digital photo onto tacobell.com between July 9 and 22. Gizmoz will then bake your head onto a personalized body. After that, you've got 15 seconds to lip-sync your audition into a mic."

The ad - or "avatarsment" as TacoBell is calling it - will debut during the MTV Video Music Awards on 9th September.

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