"Reaction [beta]"
Seth Godin on in-flight entertainment 13 Jun 2007
From Seth's blog:
"The new in-flight entertainment systems are all digital. The recently installed model on Air Canada remembers the volume that the person before you used. Which means that mine was set for 11. Several agonizing seconds later, I was able to rip off the headphones. Design often needs to be remarkable. But it also needs to be smart."
These types of design decisions always intrigue us. Somebody somewhere obviously thought that persisting the volume setting was a good idea. The question is: Why? How did it become a desirable feature?
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