"Reaction [beta]"

London 2012 Olympic logo 5 Jun 2007

The new London 2012 Olympic logo - a torn-out pink '2012' featuring the word 'London' and the Olympic rings.

Wham! are back..wait...false alarm...looks like it's actually the new London 1986 2012 Olympic logo. We don't think it's that bad, however, the press have been almost universally critical of it. Interesting how the blame has been pinned firmly on the design agency and not the client. Surely it takes two to tango when you're spending £400,000.

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