"Reaction [beta]"
Coke Data Visualiser 2007 19 Jun 2007
German agency Scholz & Volkmer has built a fun tool to help Coca-Cola visualise user behaviour on their various brand websites. It's meant to help marketing executives and brand managers engage with the "boring" world of web stats and CRM data.
More information about the project is available here.
[via information aesthetics]
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1 comment so far
Lucy 20 Jun 2007 06:20 PM
Nice one! I was pleasantly surpised by the coincidence of you posting this on the same day that Avinash posted his article on Six data visualisations that rock. Two very different approaches to making web stats more meaningful...