"Reaction [beta]"

Unicef ads catch shoppers cold 10 Apr 2007

Ads placed in supermarket freezers read ' The children of Kashmir are freezing'

To illustrate the plight of the children of Kashmir, Unicef placed a series of ads in Norwegian supermarket freezers.

[via Direct Daily]

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2 comments so far

Dave P 10 Apr 2007 10:15 AM

Great idea, but the problem I have with these types of ads is that there's no way to take immediate action - i.e. I can't donate there and then. So by the time I got back from the supermarket, I'd have probably forgotten all about it.

Ed 5 May 2007 10:09 PM

Right. I suppose you have the same complaint about billboards and television ads? You can't (buy/donate/etc) right then and there. Advertising should be limited to kiosks that you can use instantly.

Give me a break.

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