Karlsplatz Nikeplatz 26 Apr 2007

Guerrilla marketing or collective hallucination? From 0100101110101101.org:

"In September 2003 the news went out nationwide: 'Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz. Apart from the new name, it appears that a huge monument in the shape of Nike's famous Swoosh logo will be built in Nikeplatz.' Needless to say, it was all fake. The one-month campaign provoked the reactions of Vienna's citizens, city officials and, of course, the Nike group, which denied any involvement and started legal action to put an end to the bizarre performance. This almost unbelievable prank is the work of the artist duo known as 0100101110101101.ORG."

[via Human Technology Blog]