"Reaction [beta]"

Beauty and the beast 24 Apr 2007

Official product shot of McDonald's Filet O Fish Sandwich, next to a photo that shows what it looks like when you get it at the restaurant. The former looks great, the latter looks like it's been run over!

The West Virginia Surf Report compares how fast food looks in advertising campaigns against how it actually looks when you get it at the restaurant. (The photos above are of McDonald's Filet O Fish Sandwich).

[via Vue Royale]

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