"Reaction [beta]"
McDonalds wants to see "McJob" unemployed 22 Mar 2007
"Dictionaries are supposed to be paragons of accuracy. And it this case, they got it completely wrong," Walt Riker, a Mickey D's McSpokesman complained to the Associated Press. "It's a complete disservice and incredibly demeaning to a terrific work force and a company that's been a jobs and opportunity machine for 50 years."
While dictionaries should be free to include any word used in popular parlance, we can't help feeling sorry for McDonalds and their McWorkers. "McJob" isn't a nice brand to be associated with.
[via Consumerist]
Next article: The best error message, ever
Previous article: Polaroid, polaroid on the wall...
Bookmark this page
Trackbacks
To create a TrackBack to this entry simply append ping/ to the permalink URL for this page.
2 comments so far
Anon 22 Mar 2007 02:34 PM
"McJob" is the least of their worries!
Kim 24 May 2007 04:58 AM
McDonalds is just demonstrating that its executives are useless, reactive, uneducated embiciles.
The OED will NEVER change their definition, as they are a historical dictionary (they never delist definitions, they just add more). Furthermore, their definition of 'McJob' has correctly captured the current usage. Whether people think that it is insulting or derogatory is, frankly, irrelevant.
If the OED did delist McJob because of McDonald's pressure, then Oxford may as well leave the dictionary business, as they are now considered authoritative, but after the delist, they'd be considered as printers of useless rubbish.
If I was considering investing in McDonalds, this kind of stupid reactive rubbish from their executives would make me strongly reconsider my investment.