"Reaction [beta]"
For a product demo, break the glass 23 Jan 2007
This advert didn't run (as it's the work of students at Miami Ad School), but it should have. Hoover: if you're reading this blog, you should snap up the rights and get it out there...before your competitors beat you to it. The mental image that this ad creates - i.e. being sucked out of an airplane window - tells customers exactly what they want to know about your vacuum cleaners.
[via David Airey]
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5 comments so far
David Airey 23 Jan 2007 07:33 PM
Thanks for reading my blog. It's much appreciated.
drew 23 Jan 2007 09:01 PM
Since when did customers want to know that a vacuum cleaner produces extreme suction pressure? I haven't been worried about that for many years. If we're going to compare to airplanes, I'd rather know that your cleaner:
- will last as long
- takes much less maintenance
- is a lot easier to carry
- can get into smaller corners
- is a lot quieter
If I didn't see the Hoover logo in the image, I might have guessed it was an ad for a soda or sports beverage.
Simon 24 Jan 2007 12:50 AM
@David: I should be thanking you :-) (Thanks!)
@drew: You obviously haven't used my vacuum cleaner ;-) You're right though, the ad doesn't address the important buying considerations you point out. That said, I still think it paints an extremely vivid picture of the product in use - something that most ads can only aspire to.
Divya 2 Feb 2007 01:43 AM
Came here via Design Feed. Love your entries!
My comment on this ad: I have a fear of flying (despite flying around 50 times) and getting sucked out of the window isnt exactly a pleasant thought to me and given that I do not know the context (there is no Hoover vacum cleaner in Singapore), this ad isnt exactly something I will spend time on.
Adam 8 Feb 2007 11:08 AM
Clever. I like it.