"Reaction [beta]"

Fire escape signs axed 31 Jan 2007

Standard fire escape signs show a man running out of a door. Axe's ads can be placed next to these signs to make it look like a group of women are frantically chasing after him.

Axe (or Lynx, as its known here in the UK) is responsible for some of the cheesiest, lowest-common-denominator advertising around, but we really like the guerilla nature of this campaign.

[via The Hidden Persuader]

Next article: Definitely not feeling the Snap
Previous article: Ambient signifiers

Bookmark this page

Add this page to your list of social bookmarks.

Post a comment






Basic HTML (strong, em, a, etc.) is allowed in your comments.

Trackbacks

To create a TrackBack to this entry simply append ping/ to the permalink URL for this page.

Send page to a friend

Enter your email address to subscribe to our free newsletter.
Your email address will never be sold or given out to anybody.