"Reaction [beta]"

DVD rewriters 16 Nov 2006

A lead designer at Netflix describes the company's fast iterative design-test-redesign approach:

"We make a lot of this stuff up as we go along...I'm serious. We don't assume anything works and we don't like to make predictions without real-world tests. Predictions color our thinking. So, we continually make this up as we go along, keeping what works and throwing away what doesn't. We've found that about 90% of it doesn't work."

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